Brand Experience - Who Won Summer?

Join FUEL's Director of Brand Experience Jonny Boyle in conversation with our Creative Director Stephen Whelan as they explore the brand campaigns, collaborations, and experiences that have stood out from across the globe and on home soil over the past 3 months. This conversation is jam packed with inside trends, insights and opinions on real-life examples of what 'best-in-class' looks like in the world of brand experience today. Topics covered include:

• Brands that stood out at Cannes
• How brands can use AI to step up their marketing
• The evolution of the festival experience and the role brands play
• Coachella highlights
• Irish brand activations during summer 2024
• Data vs creativity in marketing
• Influencer marketing
• Internal company brand experience