Eight time zones, 1 party for 26,000 PayPal employees
the client
PayPal
services
Employee Experience
Brand Experience
Content Creation
Technology
the task
- Create an interactive program that appealed to all ages, interests and cultures
- Create and host a live event across 13 time-zone specific programs in 24 hours.
- Collaborate with each individual local PayPal office
- Work with the best global talent to ensure a high production values
- Design a program of cultural substance to celebrate diversity
the experience
Welcome to the PayPal Global Gathering!
The ‘PayPal Global Gathering’ was an extraordinary diverse cultural program catering to international cultures cross 52 different cities, unifying 26,000 employees across the world. It took place live across eight time-zone specific programmes over 24 hour in 13 countries.
Beginning in China, travelling through EMEA before reaching Ireland and the UK, across to the Americas, then easterly to PayPal Australia and Manila, before reaching India who danced the last dance in the East.
We designed and created 72 hours of content. Over 60 individual events were programmed and produced which included music, dance, magic and more. all beamed directly into employees homes. we researched and identified the very best cultural and innovative talent across the globe to achieve a credible & impactful creative program.
This experience was built on FUEL’s immersive platform VStage, showcasing multiple programme options across multiple stages with something for every culture to connect with.
An interactive chat box function was also available for employees to chat and leave comments and reactions using various emojis. Each employee was also sent a gift from a small PayPal powered business local from their area/region.
The outcome
PayPal described this as “A moment in time for our Global Community”. An incredible 24 hours where all PayPal employees from all over the world came together for one night as one team, one office, one big All Together Gathering.
- 37,950 visits to site
- 10,886 Unique Logins
- 11,591 Comments Posted including 6,342 GIFs
- 2,331 on the Dancefloor
- 2506 Mingle conversations
- 2,111 Photobooth Photos
Client Feedback
- A huge thank you to all the team. I am extremely proud of the delivery and work the team has put in as again, you have showcased what you guys can do not just locally but now on the global stage - PayPal Ireland
- Thank you to everyone who worked so hard to build this amazing experience! Thinking back to Mid-September when we all heard the idea and some of us could barely visualize the outcome, here we are. Spectacular! - PayPal Chicago
- It was a wonderful, surprising, unthinkable experience! No words… Thank you very much! - PayPal Brazil
the feedback
the feedback
the feedback
“A huge thank you to all the team. I am extremely proud of the delivery and work the team has put in as again, you have showcased what you guys can do not just locally but now on the global stage"
“Thank you to everyone who worked so hard to build this amazing experience! Thinking back to Mid-September when we all heard the idea and some of us could barely visualize the outcome, here we are. Spectacular!"
“It was a wonderful, surprising, unthinkable experience! No words… Thank you very much!"
.png)
ignite the
